A portfolio-led website for a London-based construction and refurbishment firm — built around before/after project photography so the finished work does the persuading, across eight service lines from loft conversions to full refurbishments.
VB Refurbishments — project visual
VB Refurbishments delivers full refurbishments, extensions and trade work across London and the Southeast. In a trade where the finished result is the whole argument, the site had to put real, completed projects in front of visitors as quickly as possible.
- Sector
- Construction & Refurbishment
- Delivered
- Website design, Portfolio/case-study structure, Responsive engineering
- Built with
- ReactTypeScript
Refurbishment is a considered, high-trust purchase — homeowners want to see a firm's actual work before they'll pick up the phone. The business had eight distinct service lines and a run of genuinely strong completed projects, but no structure online that let either sell the other.
- 01
Put finished work at the centre
A dedicated portfolio section showcases completed projects — Northwood, St Johns Wood, Watford, Barnes, Hackney — with photography doing the work a written pitch can't.
- 02
Give every service its own front door
Eight services, from loft conversions to plumbing and electrical, each get clear placement so a visitor searching for one job finds it immediately rather than scrolling a generic services page.
- 03
Design for a mobile enquiry
Responsive layout and prominent contact calls-to-action assume most first visits happen on a phone, mid-search, rather than at a desk.
- 04
Keep the trust signals close to the ask
Qualifications, insurance and safety compliance are stated near every contact point, so the decision to enquire doesn't require a separate trip to an About page.
VB Refurbishments now has a site built around the same thing that wins its clients in person — real, finished projects — turning a strong portfolio into the site's main sales argument.
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